Event Security

How to create event tickets for secure entry

You are a small or medium scale event organizer. And part of your job is to manage the entry of guests to your event.

Yet the conventional paper-ticket system in hand has many challenges.

Firstly, many unauthorized people can enter your event as the tickets are easy to duplicate.

Secondly, it takes time to manually check the ticket of each attendee. If it’s a large event, this can result in long queues, spoiling the guest experience.

Thirdly, it is not possible for people to re-enter the event once their ticket is checked. Many event organizers provide hand bands for this purpose. But, that will be an additional cost.

Fourthly, it becomes difficult to track the footfall of the event. This is because with paper tickets, counting is tedious. Also, the efficiency of the guards at the entry becomes hard to discern.

Lastly, in most cases, you need to commission a ticket management service provider. They help you design, print, and distribute tickets. This can prove expensive, especially for small scale events.

But the good news is that you can actually resolve all these challenges.

With online software-as-a-service (SaaS) tools and smartphone technology, it is now extremely easy to create tickets on your own.

In this article, we will show how to design, create, distribute, and authorize tickets. In addition, we’ll also show how to easily track attendance in real-time.

Keep reading.

A. Secure Event Tickets using QR Code Technology

For the uninitiated, QR Codes are advanced barcodes that can store information. This information can easily be read and decode using a smartphone application.

Using this technology, it is possible to generate secure single-use event tickets. Here is how the process works:

1. Using an online ticket generator, the event organizer creates event tickets that are QR Code based tickets. Each ticket has a QR Code encoded with a unique ID or a serial code

2. The organizer can either download the tickets in printable formats (PDF) or directly email the tickets to guests or integrate their registration system with a ticket generation system via an API.

3. The event organizer then needs to download a mobile application (Google Play or App Store). Using the application the organizer or invited coordinators can scan tickets to check validity—valid, invalid, or duplicate.

4. Using the online ticket generator dashboard, the organizer can get reports on event attendance.

So using QR Code-based tickets via online tools, it is not only easy to manage entry but also it is affordable. Plus, this way you can create event tickets to ensure security.

B. How to Generate Event Tickets with QR Codes

Now comes the actual question— how to make QR Code-enabled secure tickets.

Using the tool Ticket Generator for demo purposes, here are some easy steps that you need to follow to create event tickets:

1. Create Event

To create your event, go to Ticket Generator and first, create an account. All new users get first 10 ticket credits (1 credit = 1 ticket) free of cost. These credits will allow you to easily test if the tool meets your requirements.

Next, from the Create Tickets dashboard, click on the first option—Create/Select event.

create event tickets—step 1

For first time users, click Create New Event.

To create your event, you need to fill in the following details:

  • Event Name (maximum 50 characters)
  • Date & Timings
  • Ticket Activation Date & Time: Event coordinators will be able to validate tickets only after this specified time
  • Timezone
  • Venue (maximum 75 characters)
Create event ticket : createnew event

Note that these events details will be printed on the tickets as well. So enter content accordingly.

Once event content is final, click on Create.

The event will be created and selected. You can then proceed to the Design and Generate Event Tickets section.

2. Design tickets

In order to design tickets, you can choose from the following two options:

i. Upload own design

Say you already have a ready-made design template. And you want to add a layer of security by adding QR Code to it. Or say, you want to add unique information on each ticket. With this option, you can do it very quickly and easily.

You can upload your ready made design template in PNG, JPEG, and JPG format. The image size should not exceed 5MB. 

Now, you can place a QR Code and ticket ID on it. Note that these elements are movable and resizable. That is, you can place them anywhere on the ticket. 

You can also add variable information (if any) blocks by clicking on the + sign. Here you can specify the text color, resize the text, and edit the ‘Header’ and ‘Value’ text to view how actual data will look once ticket data is uploaded and tickets are generated.

Note that the actual data of the Header and Value will be taken in subsequent steps.

Upload own ticket design: Ticket Generator

Now let’s go on the second design option.

ii. Default design

In case you do not have a ticket design, this section allows you to customize the design of your ticket from the scratch. So, you can choose from the following design options:

a. Ticket Background

Under this feature, you can design and edit the background in two ways.

Default design: Ticket Generator
  • Background image: You can add a background image by either uploading it from the system or by pasting the image URL, in PNG, JPEG, or JPG format. The image size should not exceed 5 MB
  • Background Color: You can also add a solid background color by either specifying a HEX Code or a CMYK color.

b. Brand Logo

You also have the option to upload a brand logo. You can either upload the image from your system or paste the image URL in PNG, JPEG, or JPG format. The image size should not exceed 5 MB.

c. Additional Event Details

In addition to the event details added previously, you can also add:

Event description, tagline, or any other useful information: Note that this information will go directly under the event title. The information should not exceed 100 characters.

Note: This could be terms, disclaimers, etc. This information will go on the bottom of the ticket. Specify a maximum of 100 characters for best results

d. Variable Information

In a similar manner to your previous design option, you can add variable information by clicking on the + sign.

Once you have finalized the design of the ticket, click on Preview. You will see the layout of your ticket with the QR Code and a serial code number beneath it.

If you wish to make any changes, click on Edit. If not, proceed to the next step.

3. Delivery method

You can specify the manner which you want the tickets to be exported. Here, you can choose from the following three options:

i. Generate & Download

Here, you can download printable event tickets. This is the step, where you can upload the data of variable information in CSV, XLS, or XLSX format.

Ticket Generator Delivery Method: Generate and Download

In order to know more about it, you can refer to this detailed guide on variable information.

Using this option, your tickets will be generated in PDF format (1 PDF per ticket) and will be available for download in the Manage Events section.

Here is an image of a sample ticket:

Create event tickets: example of sample ticket

ii. Generate & Send

Here you can choose from the following three options:

  • Send tickets by email only

Instead of downloading the tickets and printing, you also have the option to directly email the tickets to the recipients—provided you have the email addresses.

Using this option, you can either upload upload a data file with column A being the attendee email address. Column B onwards, you can specify variable information ( if any).

Or you can manually enter data by filling information in the given grid.

Choose delivery method: Generate and Email

You can also customize the email subject, body, and reply-to option. You can test by sending a sample email.

create event tickets: specify email details
  • Send tickets by SMS only

Here, you can send the tickets to your guests via SMS. You can specify up to 1,000 phone numbers. You can either upload a data file or manually type/paste in the given grid. Once done, the ticket will automatically be sent to the recipients.

Send tickets via SMS

You guests will receive a ticket link via SMS. Upon clicking, they will be able to see the tickets and even download it.

  • Send ticket by both email and SMS

Here, you can send tickets by both email and SMS. Again, you can either manually type the data or upload a data file. the tickets will be send both by email and SMS to your guests. 

Send tickets by both SMS and email

Here too, you can customize the email body.

Besides, if you want to add variable information such as ticket category, seat number, and hall number, then you need to add this data on the file you are uploading. 

For more information, you can refer to this detailed guide on variable information

iii. Generate via API

In this option, you can generate tickets programmatically in real time. That is, you can integrate your registration system with Ticket Generator ticketing system.

Delivery Method of ticket: API

For more information, you can refer to this detailed guide on Ticket Generator API.

C. How to Validate Event Tickets

In order to validate tickets generated from this system, you need to download the Ticket Validator app. You can either download it from Google Play or can ask for the app link that will be sent to your email.

Once you download the app, you need to follow these simple steps:

1. Login to Ticket Validator mobile using the ID and password of your Ticket Generator account

Create event tickets: Mobile app screen

2. Select the event you want to test the tickets for. Choose Sample Event if you want to test how the responses will appear. Sample tickets are available in the Test Tickets section of the Ticket Generator web application

3. Point the scanner towards the QR Code on each ticket and check the response—valid, invalid, or duplicate

Note that in case the QR Code on the ticket gets worn out due to water, dust, or any other reason, you will still be able to validate the ticket. This can be done by entering the unique serial code printed beneath the QR Code.

D. How to Manage and Track Event Attendance

You can easily manage event attendance and track real time analytics of your event. You just need to follow some easy steps:

1. Add Event Coordinators

In case your event is being organized on a large scale, you can add event coordinators to help validate tickets at different entry points at your event.

For this, go to Ticket Generator Dashboard and click on Manage Events. You will see the details of event you have created so far. At the end of the table, you will see three dots. On clicking, you will see the option for Add/Edit Coordinator.

add coordinators to your event

Here you can specify the email address of the coordinators. All coordinators will then receive an email invite and password. Using these credentials, the coordinators can login to the Ticket Validator mobile app.

2. Track Attendance

You can view analytics of your event from the Manage Event section.

From the list of events, choose the right event and view details. On the extreme right, you will see the option of View Analytics.

In this section, you can get the following data:

  • Percentage of people who attended the event
  • Number of tickets validated per coordinator
  • Attendance on the different time periods (by hours, days) of the event
  • Number of used, new, expired, and invalid tickets
  • Number of duplicate and re-entry allowed tickets
see analytics of your event

You can also download the data in CSV format.

Why Analytics are important

The data that you export will help give you useful insights such as:

  • Know the efficiency of coordinators at work: When you have the data of the number of tickets validated per coordinator, you can track the efficiency level of each coordinator
  • Know the best timings for your event: Through Analytics, you can know the peak hour of your event. And then optimize your activities likewise. For example, you can keep the most engaging activity or the most favourable schedule of your event at this time.

So, by now you know that Ticket Generator is your stop—to manage entry easily, efficiently, and effectively.

With more than 90% of the population with smartphones now, use the technology for scanning QR Codes in order to provide smooth and secure entry to your event.

Create event tickets with QR Code now before any major event decisions are made.

Create your first secure ticket

Allow only valid entries to your event
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By Saumya Bhatia

Saumya Bhatia helps event organizers to come up with a secure event ticketing solution. When not writing, she is either reading a book or trekking.

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