Event Planning

Event Engagement Ideas to Wow Your Attendees

Yashika Tangri
April 3, 2024
min read

Event engagement ideas are the secret sauce to transforming a good event into an unforgettable experience.

As an event organizer, you're always looking for ways to make your attendees feel excited about attending and keep that excitement going long after the event.

However, rising above the din of standard event offerings to present something genuinely engaging is always a challenge.

Imagine you've given everything into planning the perfect event. Everything is spotless, the speakers are top-notch, the content is valuable, and yet, there's a palpable sense of anticipation about whether it will truly resonate with your audience.

Will the attendees find it engaging? Will they leave feeling inspired, connected, and eager to return for your next event?

It's a common scenario many of us face, making us realize that well-thought-out event ideas are essential for successful events.

They are what differentiate an ordinary event from an extraordinary one. Below, we’ll dive into 12 innovative event engagement ideas to help you plan your next event.

Let's get started.

A. 12 Event engagement ideas to wow your attendees

We've divided the ideas into three different parts including:

  • Pre-event engagement ideas
  • Day-of-event engagement ideas
  • Post-event engagement ideas

Let's look at them one by one:

1. Pre-event engagement ideas

Pre-event engagement ideas are all about getting your attendees excited for the event. You can do this by creating a buzz around your event, sharing exclusive content with them, and even asking their opinion on certain aspects of the event. 

Here are some ideas that will help you get started:

i) Sneak peek video releases

Ramp up excitement and anticipation for your event by crafting exclusive sneak peek videos. These could highlight engaging segments of your event, behind-the-scenes clips of event preparations, quick teasers from your speakers, or previews of the entertainment lined up. 

Shared across your social media platforms, these videos create buzz and keep your audience talking and looking forward to what’s in store.

Action tips:

  • Plan your content: Decide on the segments of your event you want to tease. This could be a keynote speaker, an exciting performance, or unique event features.
  • Create a schedule: Spread out your video releases to maintain a steady stream of anticipation leading to the event.
  • Leverage social media: Use platforms like Instagram, Twitter, and LinkedIn to share these videos. Consider paid promotions to reach a broader audience.

ii) "Ask Me Anything" (AMA) sessions with speakers

Connect your audience directly with your event's speakers or special guests through live "Ask Me Anything" sessions. You can host these on Instagram Live, Facebook, or Zoom.

This interaction builds anticipation and makes your speakers feel more approachable and your event more personal. To ensure smooth sessions, collect questions in advance or have a moderator to help facilitate the discussion.

Action tips:

  • Select your platform: Choose a platform familiar to your audience and conducive to lively engagement, such as Reddit for a tech-savvy crowd or Instagram for a more general audience.
  • Promote in advance: Announce AMA sessions well in advance, highlighting the speakers and topics to invite questions.
  • Prepare your speakers: Ensure speakers have a brief on how AMAs work and tips on engaging with the audience to make the most of the session.

iii) Event countdown with daily tips or insights

Initiate a countdown to your event’s big day on your social media channels or through daily email blasts. Each day, offer something of value: tips related to your event’s theme, insightful quotes from your speakers, or fun facts about your venue.

These titbits keep your event top-of-mind and build a narrative of continuous engagement and learning leading up to the event.

Action tips:

  • Generate engaging content: Create a list of engaging and valuable insights related to your event theme. Think about how each tip can offer real value or ignite excitement.
  • Create a visual identity: Design engaging visuals or graphics for each countdown post to capture attention and create a cohesive look across your campaign.
  • Encourage interaction: Ask engaging questions or encourage followers to share their thoughts or experiences on each day's tip or insight.

iv) Personalized invitations and communication

When sending out invites, make the first interaction count with personalized communication. Start with an engaging event registration page that reflects your event's theme and provides a seamless sign-up experience.

Customize your tickets to add a personal touch, making each attendee feel special. To craft such detailed and personalized tickets comfortably, try out Ticket Generator, which offers a robust platform for custom ticket design and event management needs. It also simplifies registration and ticketing, providing security and a personal connection with attendees.

Action tips:

  • Create a themed registration page: Ensure your registration page corresponds with your event's theme. A beautifully designed and smooth-running page can make a solid first impression.
  • Customize individual tickets: Add personal touches, such as the attendee's name or a personalized greeting. This creates a more intimate connection with each attendee.
  • Leverage Ticket Generator: Use Ticket Generator to quickly design, generate, and manage secure, scannable tickets for your event. Its user-friendly interface makes creating personalized and professional-looking tickets a breeze.

2. Day-of-event engagement ideas

Creating an engaging atmosphere on the event day is crucial. Here are the best ways to keep attendees engaged and excited about your event:

i) On-site social media challenges

The significance of social media at events is undeniable. Its real-time, global reach allows you to engage attendees and those who couldn't make it in person. Encouraging participants to participate in social media challenges, photo contests, or trending dance crazes can create a lively atmosphere. 

Utilize a dedicated event hashtag to track these posts, fostering a sense of community and making your event buzz online.

Action tips:

  • Design a hashtag: Create a short, unique, and easy-to-remember event-specific hashtag
  • Craft challenges: Develop fun and inclusive challenges encouraging participation, such as a photo contest or a scavenger hunt.
  • Promote participation: Announce the challenges and related prizes during opening remarks and in-venue signage to encourage maximum participation.

ii) Real-time interactive sessions

Interactive sessions are key to maintaining high energy levels throughout your event. Leveraging real-time technology such as live polls, quizzes, or Q&A sessions can help keep your audience’s attention and promote engagement. This makes your attendees feel involved and provides valuable feedback and insights for you as the organizer.

Action tips:

  • Select the right tech: Choose a reliable platform for live polls or audience responses accessible from mobile devices.
  • Prepare content: Develop questions or interactive elements that tie directly to the session content to maintain relevance and engagement.
  • Instruct the audience: Briefly educate attendees on how to use the interactive technology at the start of each session.

iii) Interactive registration process

The beginning of your attendee's journey starts with registration. Make this necessary procedure an enjoyable part of the event experience. For instance, use welcoming signage or digitally interactive displays at the registration booth. Make your attendees feel recognized and valued from their first interaction with your event.

Action tips:

  • Streamline check-in: Use technology like QR codes with Ticket Generator for a quick and smooth check-in process that prevents long lines.
  • Engage immediately: Have interactive screens or live entertainment near the registration area to entertain attendees as they arrive.
  • Train staff: Ensure all staff are knowledgeable, friendly, and ready to answer questions, making the first touchpoint a positive experience.

iv) Creative break spaces

An impactful event is well-rounded and includes slots for relaxation and conversation. Create unique slots for breaks, networking, and interactive activities. These zones complement the event theme, helping attendees immerse in the experience. Consider introducing fun activities, such as mural painting, games, or wellness zones for relaxation.

Action tips:

  • Designate areas: Set up dedicated zones for relaxation, networking, and interactive activities.
  • Theme your spaces: Match the aesthetic and vibe of the break spaces to your overall event theme for a cohesive experience.
  • Provide activities: Offer a mix of activities, such as games or wellness stations, to cater to different interests and energy levels.

3. Post-event engagement ideas

Post-event engagement is a key part of the event experience. It’s an opportunity to continue the conversation with attendees and build on the relationships you’ve formed.

Here are some ideas for post-event engagement:

i) Event recap videos and photo albums

Capturing the essence of an event is as important as the event itself. Attendees can revisit and share their favorite moments through professional video recaps and photo albums. This helps in prolonging the event experience and keeping the conversation alive. Tagging attendees in these memories encourages them to engage and share within their networks, amplifying your event's afterlife.

Action tips:

  • Utilize editing software like Adobe Premiere Pro for professional-grade videos.
  • Create digital photo albums on platforms like Google Photos or SmugMug.
  • Share these memories on social media and tag participants, encouraging them to repost.

ii) Follow-up workshops or webinars

Continued learning is a valued aspect of any event. Follow-up workshops or web-related webinars allow in-depth exploration of topics and sustain participant interest. These additional touchpoints help build community among attendees and keep them invested in your event's long-term content.

Action tips:

  • Conduct workshops using webinar platforms like Zoom or GoToWebinar.
  • Plan sessions that expand on the main event's topics and provide additional insights.
  • Invite subject matter experts to lead these sessions, adding to their credibility and appeal.

iii) Feedback surveys with incentives

Feedback is the compass that guides event improvement. Sending out surveys with the promise of incentives garners honest feedback and ensures your attendees stay connected. This input is invaluable for enhancing future events and keeping your audience feeling heard and appreciated.

Action tips:

  • Create and distribute surveys using SurveyMonkey or Google Forms.
  • Offer incentives such as future event discounts or entry into a prize draw.
  • Keep surveys concise and focused to increase completion rates and the quality of feedback.

iv) Shared outcomes and action steps

Post-event engagement can also be sparked by synthesizing the event's key outcomes and actionable steps. Providing these takeaways helps to reinforce the learning and make it practical. It inspires attendees to take action, apply new knowledge, or change behaviors based on what they've experienced at your event.

Action tips:

  • Compile outcomes and action items using a Microsoft OneNote or Evernote tool.
  • Distribute these resources via email using Mailchimp, which can offer analytics on open rates and engagement.
  • Consider follow-up through LinkedIn groups or specialized forums to continue the discussion surrounding these outcomes.

B. Event engagement best practices

The best way to engage attendees is by giving them a memorable experience. You can do this in the following ways:

  • Have a clear focus for your event: Ensure your event has a specific and relevant focus aligned with your attendees' interests.
  • Create a comprehensive communication plan: Utilize multiple channels such as email, social media, and event apps to keep attendees informed and engaged.
  • Use technology to enhance engagement: Implement interactive tools like event apps, live polling, and social media to enrich the attendee experience.
  • Foster networking opportunities: Provide structured and informal settings for attendees using dedicated sessions or networking apps.
  • Gather and act on feedback: Collect feedback through digital surveys or event apps and use it to improve current and future events.
  • Measure engagement and adjust strategies: Continuously assess engagement levels and be ready to adapt your approach to enhance the attendee experience.

C. Plan your event engagement activities today

Implementing creative event engagement ideas is pivotal for creating memorable experiences and ensuring your event stands out. From optimizing pre-event engagement ideas to picking the right post-event engagement strategies, there are many ways to keep attendees involved and inspired.

Additionally, with tools like Ticket Generator, organizing and managing your event becomes seamless, as you can customize tickets and effortlessly manage attendees. 

Whether you're looking to generate tickets for a vast conference or a private workshop, Ticket Generator helps you craft secure and personalized tickets, ensuring a smooth entry process that complements your engaging event setup.

Start by creating your event registration page according to your event theme now. 

Yashika Tangri

Yashika Tangri is an amazing marketing manager who operates from Trycon Technology's Noida office. Her name signifies success and fame, and she has certainly lived up to these expectations.

At work, Yashika is a highly efficient digital marketing organizer and a source of inspiration to her colleagues with her positive demeanor and professional work ethics. Despite being a lifelong student of science, Yashika decided to pursue a career in marketing in 2018.

After work hours, Yashika enjoys creating new playlists on Spotify, and she is an avid reader who finds solace in escaping reality through the pages of mythology books.