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Event Management

Choosing the Right Event Management Software for Your Needs

Yashika Tangri
December 6, 2023
13
min read

Feeling overwhelmed by the intricate details of organizing your event?

Undecided about what tools can help streamline this process for you?

Or perhaps you're looking for ways to automate specific tasks that have proven to be painstakingly time-consuming in the past.

You're not alone.

Everyone who's ever been involved in event planning knows it can be a challenging space, balancing multiple tasks while ensuring everything runs smoothly.

In this blog post, we'll guide you on what to look for in software, delve into various stages of the event management process that can be automated, and evaluate some top-notch tools poised to make your event planning journey seamless.

Let's get started.

A. The Different Stages of Events That Can be Automated

Automation is pivotal in effective event management, helping streamline processes across different stages. Here's a closer look into how automation can assist in each stage:

1. Pre-event planning and marketing

This stage comprises all the tasks leading up to the event. An event management software can help automate:

  • Event page creation: Automated tools let you create personalized, interactive event pages effortlessly.
  • Ticket sales and registration: Participants can easily buy or register through a seamless, automated process.
  • Email marketing: Automated sending of pre-scheduled emails helps in effective event promotion and attendee communication.
  • Social media marketing: Tools can schedule and post content on your social media platforms, helping increase your event's visibility.

Though many pre-event aspects contribute, these are the primary areas where you can streamline with automation. Pre-event automation is a great way to save you and your team time and energy while managing your event better.

2. During event management (Ticketing and attendee management)

Automation can assist in ensuring the smooth execution of your event on the day. It can automate:

  • Entry and check-in: Instead of manual list-checking, attendees' tickets can be scanned in real-time, ensuring a smooth, hassle-free entry process.
  • Live updates and communication: Push notifications or texts can be sent automatically to the attendees with necessary updates or reminders.
  • Attendee management: Real-time tracking of attendees, automated feedback collection, and management of attendee queries can enhance the attendee experience.

3. Post-event engagement and analysis

After the event, it's crucial to gauge your event's success and maintain relations with the attendees. Automation can help in:

  • Data collection and analysis: Gathering and analyzing post-event data can offer valuable insights about attendance, attendee satisfaction, and overall event success.
  • Post-event surveys: Automated surveys sent to participants can provide feedback for improvements in future events.
  • Engagement: Automated personalized emails or social media posts can help sustain post-event engagement, creating longer-lasting relationships with your attendees.

Automating these complex and often tedious tasks so you can focus on delivering an unforgettable experience for your attendees.

Now, look at the software list you need to get started.

B. 7 Software Tools to Consider in 2024

We have selected these based on the event management needs, and you don't need to have 10+ tools to organize a successful event. Here are the essential tools to consider:

1. Ticket Generator

This is your one-stop shop for registration, ticket generation, and managing analytics with detailed reports! With integrated QR Code technology, it offers a versatile array of ticket templates for organizers to customize.

Ticket Generator: Secure Events from Unauthorized Entries

Here are the things that Ticket Generator can streamline:

  1. Pre-event: Ticket creation and distribution using a simple, user-friendly interface. Customizable event details, logo integration, and the ability to generate multiple ticket types (e.g., VIP, Regular).
  2. During the event: Real-time ticket validation using the Ticket Validator mobile app, which scans the QR codes to ensure timely and secure entry.
  3. Post-event: Attendance tracking and analytics, offering insights on ticket sales and attendee behavior.

Key features

  1. Customizable ticket templates: Ticket Generator provides an assortment of customizable ticket templates, allowing event organizers to personalize the design based on their event branding and aesthetics. Users can modify colors, fonts, and images to ensure their tickets reflect the essence of the event.
  2. Integrated QR Codes: Each ticket generated by the platform includes a unique QR Code. This feature enhances security and makes ticket validation quick and easy at the event entrance. Additionally, it helps eliminate the risk of ticket duplication or fraud.
  3. Multiple ticket types: Ticket Generator allows organizers to create various ticket types (e.g., VIP, regular, student, or early bird), facilitating differentiated pricing and audience segmentation. This feature enables organizers to cater to a diverse audience while driving revenue.
  4. Bulk ticket generation: The software enables users to generate multiple tickets simultaneously for large-scale events or groups. This feature streamlines the ticket creation process and reduces the time and effort required to create individual tickets.
  5. Real-time ticket validation: Ticket Generator offers a companion mobile app, Ticket Validator, which scans the QR Codes on tickets and verifies them in real time during the event. This tool secures the ticketing process, accelerates attendee entry, and minimizes wait times.
  6. Attendance tracking and analytics: Following the event, Ticket Generator's analytics features provide valuable insights into ticket sales, attendance, and attendee demographics. This information can evaluate event performance, make data-driven decisions, and inform future event planning.
  7. Digital and print-ready format: Tickets generated through the platform can be distributed digitally via email or social media and printed for physical distribution. This flexibility caters to diverse attendee preferences and can help maximize ticket sales.

In summary, Ticket Generator offers a comprehensive suite of features that simplify event organizers' ticket creation, distribution, and validation process, ultimately enhancing the overall event experience for all parties involved.

2. Monday

Monday is a cloud-based Work Operating System (Work OS) that enables all teams to create, manage, and track workflows in one unified platform. This tool simplifies intricate processes, enhances productivity, and fosters collaboration among team members.

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What Monday can streamline?

The power of Monday lies in its ability to streamline project management for teams of all sizes and industries. It can help you:

  1. Manage tasks more efficiently: You can easily assign, prioritize, and track tasks using visual and interactive boards.
  2. Improve communication: Monday offers in-context communication, which allows team members to collaborate directly within projects or tasks. This reduces the dependency on emails and makes communication seamless.
  3. Streamline workflows: Customizable templates help teams build and replicate the most effective processes across the organization.
  4. Enhance visibility and transparency: Real-time tracking and dashboards give a clear overview of project progress and individual workloads, enhancing team accountability.

Key features of Monday

  1. Customizable workflows: These allow for flexibility across various projects.
  2. Interactive boards: Useful for visual and effective task management.
  3. Automation and integrations: Reduces manual tasks and syncs with popular tools.
  4. Communication tools: Facilitates seamless team collaboration with in-task commenting.
  5. Document storage: Provides centralized sharing and management of files.
  6. Reporting and analytics: Offers data-driven insights for decision-making.
  7. Mobile app: Enables project management on the go.

In summary, Monday is a project management tool that allows teams to collaborate on projects and provides tools for managing tasks, time, and communication. It is designed flexibly, so it can be used by various types of businesses—from startups to enterprises.

3. Social Tables

Social Tables is a leading software platform for event planning and venue management. Its robust and user-friendly tools enable event professionals to streamline execution from planning to post-event stages.

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What Social Tables can streamline?

Social Tables can streamline key aspects of event planning and venue management:

  1. Planning: It aids in designing and visualizing the event space, making planning more seamless.
  2. Collaboration: It facilitates real-time collaboration among stakeholders, improving event logistics coordination.
  3. On-site Execution: With check-in and guest management tools, it simplifies on-site execution.

Key features of Social Tables

Social Tables provides an array of features, making it a leading solution for event planning:

  1. 3D diagrams: Empowers planners to design event spaces in 3D, providing a realistic visual representation.
  2. Seating arrangements: Enables efficient attendee seating with customizable seating charts.
  3. Guest check-in app: Streamlines event registration and check-in processes.
  4. Event reporting: Generates reports to provide insights into event performance.
  5. Integration capabilities: The software easily integrates with other popular event management tools to provide a comprehensive solution.

Social Tables is free, but you can upgrade to a premium account. The premium version includes more advanced features and full integration with the platform.

4. Whova

Whova is an award-winning event management software that enhances attendee engagement and networking. Packed with powerful features, it takes event interaction and organization to another level.

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What can Whova streamline?

Whova streamlines several aspects of attendee management and engagement:

  1. Attendee Engagement: It boosts attendee participation and promotes interactive sessions.
  2. Networking: It simplifies the process of attendee networking before, during, and after the event.
  3. Event Organization: It aids in event agenda setting, announcements, and live polls, making the organizational process smoother.

Key features of Whova

Whova comes powered with several features aimed at enhancing event administration and attendee experience:

  1. Event app: A comprehensive mobile app for attendees to better navigate and engage in events.
  2. Networking tools: A suite of networking features facilitating attendee connections and interactions.
  3. Interactive agenda: A dynamic event agenda for attendees to follow and interact with.
  4. Live polling: Enhances participation with real-time polling and event feedback.
  5. Event marketing: Tools for event promotion, generating personalized invitations, and marketing communication.

In a nutshell, Whova can enhance the attendee experience by providing a single platform for event management and networking. The app can be used to view agendas, speakers, schedules, etc., and connect with other attendees using various networking features.

5. Slido

Slido is an interactive tool designed to boost engagement and communication in meetings, events, and conferences. It breaks from conventional Q&A methods to create a more involved audience experience.

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What Slido can streamline

Through Slido, several elements of audience interaction and engagement can be streamlined:

  1. Audience engagement encourages active participation, creating a more interactive event atmosphere.
  2. Q&A management: It efficiently organizes audience questions, ensuring all inquiries are accounted for.
  3. Feedback collection: Its easy-to-use interface allows for real-time collection and interpretation of feedback.

Key features of Slido

Slido offers a variety of features that promote interactivity and enhance overall event engagement:

  1. Live polls: Facilitates the creation of real-time polls for quick audience feedback.
  2. Q&A platform: Collects and prioritizes audience questions for presenters to address.
  3. Quiz feature: Enables live quizzes, adding a fun element to sessions.
  4. Integrations: Seamlessly integrates with joint presentation and video conferencing tools.
  5. Event analytics: Offers insights on audience participation and engagement for post-event reviews.

If your event has a lot of audience interaction and engagement, Slido can help you make the most of this valuable feedback. The app enables you to create polls, quizzes, and Q&A sessions during your event to collect real-time feedback from attendees. You can also use Slido as a survey tool after the event to collect feedback from all participants in one place.

6. QuickBooks

QuickBooks is an accounting software solution that helps event organizers manage their finances efficiently. It helps track income and expenses, create and send invoices, and stay organized for tax season, all while handling the unique financial complexities of organizing events.

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What QuickBooks can streamline?

QuickBooks assists event organizers in streamlining their financial management in several ways:

  1. Budgeting: It simplifies planning, tracking, and managing event budgets to ensure expenses stay within predetermined limits.
  2. Invoicing: It allows organizers to create, send, and track custom event-related invoices easily.
  3. Expense Tracking: It provides efficient expense categorization for event planning and management.
  4. Reporting: It generates financial reports tailored explicitly for event planners to get insights into the financial performance of events.

Key features of QuickBooks for Event Organizers

QuickBooks offers various features designed to help event organizers manage their finances effectively:

  1. Budget tracking: Simplifies event budgeting with a comprehensive view of all income and expenses.
  2. Invoicing: Supports custom, professional invoices tailored to specific events.
  3. Expense management: Allows event organizers to track and categorize event-related expenses.
  4. Tax preparation: Helps event organizers stay prepared for tax season and find possible deductions.
  5. Integration: Seamlessly connects with other event management tools for streamlined organization.
  6. Mobile app: Enables event organizers to manage their financials on the go.

Thus, event organizers can have complete control of their finances, easily manage every aspect of their events, and stay prepared for tax time.

7. Hootsuite

Hootsuite is a popular social media management platform that assists event organizers in promoting their events and engaging with their audience across various social media channels.

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What Hootsuite can streamline?

Hootsuite can streamline several aspects of event marketing and promotion:

  1. Content management: Event organizers can draft, schedule, and publish posts across multiple social media platforms.
  2. Monitoring: Hootsuite allows tracking and analyzing brand mentions, industry trends, and relevant keywords, helping event organizers leverage those insights.
  3. Collaboration: The platform lets team members collaborate on content planning, approval, and publishing.

Key features of Hootsuite for Event Organizers

Hootsuite incorporates a range of features that are helpful for event marketing and promotion:

  1. Unified dashboard: Hootsuite provides a centralized space to monitor and manage all connected social media profiles.
  2. Scheduling: The platform allows event organizers to schedule posts ahead of time, ensuring consistent event promotion and engagement.
  3. Analytics: Hootsuite offers robust analytical tools to track engagement, monitor event hashtags, and assess the effectiveness of marketing campaigns.
  4. Integration: The platform integrates with numerous third-party tools such as Canva, Trello, and Google Analytics, enabling a seamless marketing workflow.
  5. Team collaboration: Hootsuite ensures smooth communication and collaboration among team members with content planning, task assignments, and approvals.

Conclusion

In conclusion, efficient event management necessitates proper planning and deploying suitable tools to streamline the process. Using the right tools stack can dramatically simplify the organization and execution of successful events.

However, choose the tools that best meet your needs, complement your workflow, and align with your event's scale and nature. Above all, strive to deliver a memorable experience to your attendees — because a successful event ultimately hinges on their satisfaction.

Start by setting up your event registration page and generating tickets on Ticket Generator. The first 10 tickets are on us!

Yashika Tangri

Yashika Tangri is an amazing marketing manager who operates from Trycon Technology's Noida office. Her name signifies success and fame, and she has certainly lived up to these expectations.

At work, Yashika is a highly efficient digital marketing organizer and a source of inspiration to her colleagues with her positive demeanor and professional work ethics. Despite being a lifelong student of science, Yashika decided to pursue a career in marketing in 2018.

After work hours, Yashika enjoys creating new playlists on Spotify, and she is an avid reader who finds solace in escaping reality through the pages of mythology books.