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Event Ticketing Platform –Everything You Need to Know

Yashika Tangri
November 21, 2023
min read
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Planning an event can be exciting, but managing ticket sales and attendee registrations can be daunting.

From managing the ticketing platform to printing and mailing tickets, there are many things to keep track of.

To make it even worse, you also have to deal with ticket security. Wouldn't that be great if you could manage all these things under one umbrella?

This is where event ticketing platforms come to the rescue!

These platforms provide a streamlined and efficient solution to handle ticketing, attendee management, and event promotion.

In this blog, we'll explore what you need to know about event ticketing platforms and the top event ticketing platform.

Let's get started.

A. 5 Things You Need to Know About an Event Ticketing Platform

A ticketing platform is a software that allows you to sell tickets for your event. It has many features, including attendee management, reporting tools, and more.

Here are some of the things you need to know about an event ticketing platform:

1. User-friendly ticket purchasing process

One of the best things about event ticketing platforms is that they provide users with a seamless and easy-to-use purchasing process.

It all starts with an event registration form. This form helps organizers collect all the relevant information about attendees, such as their names and email addresses.  

This helps both you and your attendees by streamlining the ticketing process and making it easier to purchase tickets.

The platform also allows you to customize your event registration forms, so you can make sure they’re asking for the right information. Thus, it's a win-win.

2. Customizable ticket design

The struggle happens when you’re trying to design a ticket that matches the vibe of your event.  

You want it to be both aesthetically pleasing and functional, but the more features you add, the harder it is to create something that works for everyone.

This is where a ticketing system can help: They'll allow you to customize your ticket designs easily. You can also choose from different templates and layouts to find one that suits your needs perfectly. 

You can either upload and customize or use the premade design and start sending them to your customers.

3. Bulk ticket generation and distribution

Managing event ticketing can be a time-consuming task. If you have multiple events at once, it can be near impossible to track how many tickets you've sold and which ones are still available for purchase.

An event ticketing platform will allow you to generate large batches of tickets in one go. This means less work and more time spent on other essential tasks.

Even if it's a small event, you can still benefit from the automation of an event ticketing platform. Once the attendee registers for the event, you can send tickets via multiple methods, including email, WhatsApp, and SMS.

Once the attendee receives their ticket, they can click on it to get more information about the event, including when and where it will occur.

4. Seamless check-in and attendee management

When the event date approaches, you'll want to ensure that all your attendees are where they need to be.

This means checking them in at the door and making sure that they have an enjoyable experience throughout their time at your event.

An event ticketing platform will allow you to manage this process effortlessly by providing tools that enable you to keep track of everyone who has registered for the event.

To make the process more secure and straightforward, event ticketing platforms provide QR Codes that you can use on your tickets.

So if an attendee wants to check in at the door, they have to scan their ticket, and your staff can easily verify that they have a valid registration.

This will allow you to keep track of who's in attendance and ensure that no one slips by without being checked in.

5. Data insights and reporting

After your event, you'll have access to a wealth of data. 

You can use this data to understand better how many attendees you had and how many of them were repeat visitors, what they thought of different aspects of the event (like entertainment), and so much more.

You can use this information to provide feedback to vendors who provided services or products at your event and make improvements for future events.

B. Checklist to choose an event ticketing platform

Choosing an event ticketing platform can be a daunting task, especially with the numerous choices available in the market.

To simplify the process, we created this checklist with the most crucial things that you have to consider before selecting the event ticketing platform.

1. Pricing models of event ticketing platform

Choosing the right pricing model for your event ticket management software is essential for maximizing your event's profitability and managing your budget effectively. Understanding the different pricing models available can help you make an informed decision. Here are some common pricing models to consider:

a. Pay per ticket

The Pay Per Ticket model is a straightforward pricing approach used by event ticketing platforms, charging you solely for each ticket created. It does not entail a mandatory subscription, allowing for pay-as-you-go usage. 

Additionally, this model avoids commission on sales, centering the cost entirely on the creation of tickets rather than their actual sale. This makes it a cost-effective choice for events, offering greater flexibility and management of costs linked directly to your event's ticket production.

b. Flat fee model

In this model, you pay a fixed fee for using the event ticket management software, regardless of the number of tickets sold. This pricing structure is straightforward and suitable for events with a relatively predictable number of attendees.

c. Percentage-based model

Here, the pricing is determined based on a percentage of the ticket price for each sale. This model is commonly used for larger events, where ticket sales volume is expected to be substantial.

d. Low booking fee per ticket

A minimal fee is charged for each ticket sold in this pricing model. It offers transparency and simplicity to event organizers and attendees. With a low booking fee per ticket, the emphasis is on minimizing the per-ticket cost, making it attractive for events with a high volume of ticket sales.

It allows organizers to retain a larger portion of the ticket revenue, which can be beneficial for events with tight budgets or those aiming to offer competitive ticket prices to attendees.

e. Low fee per ticket with high presale fees

In this pricing model, the per-ticket fee is kept relatively low, but a higher fee is associated with presales or early-bird ticket purchases. Presale fees are charged for tickets bought before a specific date or during a limited time period.

High presale fees incentivize early ticket purchases, allowing organizers to secure revenue in advance and give potential attendees a sense of urgency. This model can be useful for events that rely on early ticket sales to gauge demand, generate cash flow, and build anticipation.

💡Choosing between these pricing models depends on various considerations and the nature of your event. If you anticipate a high volume of ticket sales, a low booking fee per ticket may be more cost-effective and attractive to attendees, especially if your event aims to maximize attendance.

2. Security and fraud prevention

When you sell tickets online, you must protect your ticket sales against fraud. The most common type of ticket fraud is ticket resale—when a third party purchases a ticket and resells it at a higher price.

On the other hand, people may try to use a single ticket twice. So to ensure all these things, you need to stick with software that allows you to use QR Codes for each ticket and provides a smooth check-in process without investing in hardware.

3. Customization and multiple delivery options

Customizing your event tickets is crucial for branding and creating a personalized experience for attendees. 

Look for an event ticketing platform that allows you to customize the design of your tickets with your event's branding elements, such as logos, colors, and themes. This helps create a cohesive and professional look for your event.

In addition to customization, consider the different delivery options available. The ticketing platform should offer various delivery methods, such as email, mobile, and print-at-home tickets. 

This flexibility ensures that attendees can choose the most convenient option for them and seamlessly receive their tickets.

C. Popular event ticketing platforms

1. Ticket Generator 

Ticket Generator is an all-in-one event ticketing platform that puts the power of event management in your hands. From creating stunning event pages to selling tickets seamlessly, Ticket Generator offers many features that set it apart!

a. Features of ticket generator

1. Customizable ticket options

Who doesn’t like customization? 

Organizers may have something particular or anything you want to add on. With Ticket Generator, one will get numerous customization capabilities.

Organizers can change the text and font selection or the color schemes!

They can even include your event logo and captivating images to make a lasting impression on the attendees. 

2. Secure ticket generation

Organizers can effortlessly design, customize, and generate secure event tickets in minutes, eliminating the need for costly graphic designers or complex design software. It comes with a unique QR Code for each ticket with a free mobile app to scan them. 

So it helps to enhance security by allowing only the people who have eligible tickets.

3. Event registration page 

It also comes with an event registration page where it helps you to collect attendee information. Once the attendee registers for the event, organizers can send them tickets automatically without any hassle.

4. Real-time analytics with attendance insights 

Ticket Generator provides detailed reports and analytics to track the event’s performance.

It equips organizers with real-time analytics, empowering you to monitor ticket sales, track attendee engagement, and gauge the effectiveness of your promotional strategies. These insights enable data-driven decision-making for optimizing your event's success.

b. Pros of Ticket Generator

  • User-friendly interface for both beginners and seasoned organizers.
  • Extensive customization options to accommodate diverse ticketing needs.
  • Real-time analytics for informed decision-making and performance evaluation.

c. Cons of Ticket Generator

  • Organizers have to buy credits after 10 tickets.

2. Eventbrite  

Eventbrite has gained widespread popularity for its comprehensive features and user-friendly interface, catering to events of all sizes and types.

a. Key Features of Eventbrite

1. Event promotion tools

Eventbrite allows organizers to send personalized email invitations!

One can send event updates and reminders to registered attendees and potential guests. 

It also provides seamless integration into popular social media platforms! It enables organizers to promote events, sell tickets, and directly engage with attendees on social media.

2. Attendee Management

Eventbrite offers customizable registration forms, allowing organizers to collect specific information from attendees during ticket purchasing. This feature is handy for gathering data such as meal preferences, t-shirt sizes, or special requirements.

Organizers can easily manage and track guest lists, ensuring smooth event check-ins and providing a personalized experience for attendees.  

3. Real-time analytics

Similar to Ticket Generator, it comes with analytics to set up conversion tracking to measure the effectiveness of marketing campaigns.  

Eventbrite's sales reports provide detailed insights into ticket sales, revenue, and attendance data. Organizers can monitor ticket sales trends and make informed decisions to optimize pricing and promotional strategies.

b. Pros of Eventbrite

  • Eventbrite helps to reach a wider audience through its marketplace.
  • The QR Code makes the process simplified, and the customers are satisfied.
  • It offers integrations with tools like Zoom, Google Meet, Facebook Live, etc. 
  • It provides essential ticketing features tailored to your event's needs and size.

c. Cons of Eventbrite

  • Lack of Brand Management.
  • Customer service is not up to the mark.

3. Trybooking 

Trybooking stands out as a comprehensive platform, catering to events of various types while seamlessly integrating ticketing with fundraising initiatives.

a. Key features

1. Reserved seating

It allows organizers to create a detailed seating plan for venues, such as theaters, auditoriums, conferences, or concerts. Hence, it allows attendees to select their preferred seats during ticket purchasing. 

2. Integrations and payment flexibility

Trybooking provides integrations with popular third-party tools and services like Zoom, Facebook, etc. 

Additionally, Trybooking offers customizable event widgets that organizers can embed on their websites or blogs. It offers various payment options, including credit cards, PayPal, and direct bank transfers. 

3. Ticket management and ticketing reports

Trybooking's event registration and ticket management features enable organizers to create, customize, and manage different event ticket types. It also offers valuable data on ticket sales, attendance trends, and revenue generation! 

So, organizers can make data-driven decisions, implement effective marketing strategies, and optimize event planning for future events.

b. Pros of Trybooking

  • Organizers can create a plan for your event with no lock-in contract.
  • It provides real-time analytics with audience insights and sales trends. 
  • Its integrated fundraising tool makes it an attractive option for organizations.
  • Trybooking actively supports community events and promotes social initiatives.

c. Cons of Trybooking 

  • Customization availability is not that great.
  • It doesn’t provide many integrations like other platforms.

D. Wrapping Up 

Now you have the entire list that you need to get started with the perfect event ticketing platform. While all platforms provide basic ticketing functions, each has its own unique strengths. 

Factors such as pricing, customization options, ticket types, and reporting capabilities should guide your choice.

If you're seeking a straightforward and efficient solution for your event, Ticket Generator is an excellent option. With its abundance of features and user-friendly interface, it's a platform that offers both simplicity and effectiveness. 

Additionally, Ticket Generator provides comprehensive support if needed and a wide range of customization options, making it suitable for events of all kinds.

Why are you waiting? Start creating your first 10 tickets for free.

Author's Image

Yashika Tangri

Yashika Tangri is an amazing marketing manager who operates from Trycon Technology's Noida office. Her name signifies success and fame, and she has certainly lived up to these expectations.

At work, Yashika is a highly efficient digital marketing organizer and a source of inspiration to her colleagues with her positive demeanor and professional work ethics. Despite being a lifelong student of science, Yashika decided to pursue a career in marketing in 2018.

After work hours, Yashika enjoys creating new playlists on Spotify, and she is an avid reader who finds solace in escaping reality through the pages of mythology books.