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Electronic Ticketing System: How to Automate Online Ticketing for Events

Jayanshu Badlani
November 27, 2023
13 Mins
min read
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Picture this — you’re planning an event.

The thought of printing and handling paper tickets already feels like a chore, right? They get lost, copied, even damaged. Keeping track of them? That’s a whole other headache.

There’s a better way: an electronic ticketing system.

With today’s online ticketing systems, sending tickets to your guests is almost effortless. No envelopes, no printers, no clutter — just a quick message to their phone or email.

This blog will walk you through what an e-ticket generator actually does and why it’s a game-changer for smooth event planning.

Big bash or small gathering, digital tickets make managing your crowd simple — and they’re way easier to handle than stacks of paper.

Let’s get started.

A. Understanding the electronic ticketing system

1. What is an electronic ticketing system?

There was a time when paper tickets were the only way to enter an event. But they often got lost, damaged, or copied.

Now, with an electronic ticketing system, you can create tickets online and send them straight to your guests by email or phone. No need to print or hand out anything.

Every digital ticket comes with a special QR Code or barcode. This helps make sure only the right person can use it.

You can even design your own ticket using tools like an online ticket generator or an e-ticket generator. Add your logo, colors, or background to make it match your event.

This new way of ticketing is faster, safer, and easier for everyone.

2. Why are paper tickets becoming a thing of the past?

Paper tickets have many issues that make them less reliable today. They are:

  • Easy to lose or damage: Many people misplace or ruin physical tickets, causing problems on event day
  • Vulnerable to copying: Fake tickets can let in unauthorized guests, which affects both security and profits
  • Time-consuming: Printing, handing out, and manually checking paper tickets takes up a lot of effort

In contrast, an online ticketing system makes everything smoother.

By moving to digital tickets, you reduce the risk of fraud and save time during the event check-in process.

Tip: When choosing a ticketing platform, check if it supports mobile tickets, customizable designs, and real-time tracking to make your work easier.

3. Benefits of electronic ticketing systems

Switching to digital ticketing brings many clear benefits.

First, it is fast. With an electronic ticketing system, your guests receive their electronic event tickets right after purchase—no waiting at all.

Second, it is secure. Each digital ticket comes with a special code that makes it hard to copy, ensuring only valid ticket holders can enter.

Third, it is convenient. Guests can store their tickets on their phones, so there is no need to worry about carrying paper or losing them.

For organizers, using an online ticket generator means you can easily manage ticket sales and keep track of guest information.

By choosing an electronic ticketing system, you create a better, safer, and more organized experience for everyone.

It is a modern solution that lets you focus on planning a great event without the hassles of paper tickets.

The online event ticketing market is projected to grow from USD 85.35 billion in 2025 to USD 102.79 billion by 2030, at a CAGR of 3.79%. (Mordor Intelligence)

B. How to create tickets using an electronic ticketing system

Planning an event can feel overwhelming, but making tickets doesn’t have to be. With an electronic ticketing system, you can create and share tickets in just a few steps — no paper, no hassle. Here’s how:

1. Set up your event

First, sign up on a ticketing platform. Most let you log in with your email or a social account.

Once you’re in, create a new event. Add simple details like your event name, date, time, and place.

Decide if tickets are free or paid. You can also choose if each ticket works for a single entry or allows people to come and go.

That’s it — your event page is ready to go.

2. Design your ticket

Next comes the fun part — making your tickets look good.

You can pick a ready-made design or upload your own. Add your logo, your event’s colors, and even a sponsor’s logo if you have one.

Make sure your ticket shows the event name, date, time, and place clearly.

Every ticket also gets its own QR Code or barcode, so you can scan guests in quickly at the door.

3. Create your event registration page

Your guests need an easy way to sign up, so you’ll also create a registration page.

Keep it simple — just the event name, a short description, and a nice banner image.

Add fields for names, emails, and phone numbers, so you can collect guest info. You can also limit how many tickets each person can grab to keep things fair.

4. Send out your tickets

Once your tickets are ready, you can send them directly to your guests. Email, SMS, even WhatsApp — use whatever works best for your crowd.

On event day, checking people in is easy. Just scan each ticket’s QR Code at the door. The system will catch duplicates, so no one sneaks in twice.

5. Review your results

When the event’s over, you can look at your ticketing data. How many tickets did you sell? How many guests showed up?

This info helps you see what worked — and what you might improve next time.

The bottom line is clear: switching to digital ticketing makes your event planning smoother and more secure.

You can focus on creating a memorable experience while the ticketing process works quietly in the background.

Enjoy the ease and peace of mind that comes with modern, digital ticketing.

C. Common myths about electronic ticketing systems

Many people still believe in the old ways of doing things when it comes to tickets.

Let's chat about some common myths and see how an electronic ticketing system can make your event safer, simpler, and more fun.

Myth 1: Paper tickets are more secure

Some folks think paper tickets are better because you can hold them.

But paper tickets get lost, torn, or copied very easily.

With digital tickets, every electronic event ticket has a unique QR Code or barcode.

This code makes them hard to fake, so only the right person can enter.

You add extra security that paper tickets just cannot match.

Tip: Use consistent branding on your tickets and event page — this helps guests instantly recognize your event and builds trust.

Myth 2: Online ticketing is expensive

Many worry that switching to online ticketing will break the bank.

In truth, going digital can save you money. You skip printing and mailing costs and pay only for what you use.

An electronic ticketing system cuts extra expenses. This lets you focus on making your event great, without hidden costs.

Myth 3: People prefer printed tickets

Some say guests love holding a paper ticket.

Today, most people find digital tickets much more handy.

Imagine not scrambling for a ticket on the day of your event or losing it.

With digital tickets stored on phones, guests can access them anytime and anywhere. Plus, these tickets are eco-friendly and help the planet.

Myth 4: Selling tickets online is difficult

Many event organizers think that setting up online ticketing is too hard.

The truth is, modern digital systems are very user-friendly. You can set up your event, design your tickets, and start selling them in minutes.

These tools make it simple, even if you are not a tech expert.

Myth 5: Digital ticketing is not reliable

Some worry that digital systems might crash or face glitches that ruin your event day.

Digital ticketing systems are built for reliability. They get regular updates and offer strong support.

This means your electronic event tickets work perfectly when you need them.

You can relax and enjoy your event without last-minute problems.

In 2023, the mobile segment held the largest revenue share of 55% in the online event ticketing market, with an annual growth rate of 4.99%. (Global News Wire)

Myth 6: Electronic ticketing is impersonal

There is a notion that going digital makes your event feel cold and impersonal.

In fact, digital ticketing can be very warm and personal.

You can add your event logo, a friendly message, and a unique design to your tickets.

Even with an electronic ticketing system, your guests get a memorable and personal experience.

Digital ticketing is smart, secure, and cost-effective. With an electronic ticketing system, you gain extra security, convenience, and even a touch of personal style—all while keeping things green.

Let's leave the old myths behind and welcome the future of ticketing.

D. Strategies for selling tickets online

Selling tickets online can be a breeze if you know a few simple tricks.

Let’s explore some smart ways to get your electronic event tickets into your guests’ hands without any hassle.

1. Start with a great landing page

Think of your event landing page as your warm welcome. It should look inviting and be easy to read.

Use a clear title, a short and engaging description, and a bright image or banner that captures the spirit of your event.

When someone visits your page, they should quickly understand what the event is about.

A friendly and neat page builds trust and makes people eager to click that “buy ticket” button.

2. Get social and send friendly emails

Everyone loves a good story on social media. Share your event on platforms like Facebook, Instagram, or Twitter.

Post fun updates, behind-the-scenes moments, or even a short video invite.

Don’t forget to send out a friendly email newsletter too.

A simple email with event details and a direct link to buy tickets can reach both your loyal fans and new guests through your online ticketing system.

3. Offer different ticket options

It’s a great idea to give people choices.

Offer standard tickets, VIP passes, or early-bird discounts.

This way, your guests can choose what fits their budget and needs. By providing clear options, you show that you care about making the event accessible to everyone.

This simple approach can also boost your sales.

4. Make buying tickets simple and safe

When it comes to purchasing tickets, keep things as simple as possible.

Use a trusted online ticket generator that makes the checkout process quick and secure.

Ensure that the purchase is smooth, so guests receive their electronic event tickets right away via email or SMS.

A fast and error-free buying experience leaves everyone smiling and sets the tone for a great event.

In essence, selling tickets online should feel like a friendly conversation with your guests.

By creating an inviting landing page, engaging on social media, offering clear ticket choices, and keeping the purchase process simple, you’re well on your way to a successful event.

Enjoy the process, and watch your ticket sales grow with ease.

In 2024, 75% of large event ticketing providers reported higher profits, even though 72% faced increased operational costs compared to the previous year. (Klaviyo)

E. Case studies: Success with electronic ticketing

Many event organizers have found that digital ticketing makes a real difference.

Instead of dealing with lost or copied paper tickets, they now use an electronic ticketing system to make events run smoothly.

Let’s look at a few real-life examples that show how switching to digital ticketing can change everything for the better.

1. A local music festival’s turnaround

A small music festival used to struggle with long lines and lost paper tickets.

They made the switch to digital ticketing. Soon, guests began receiving the electronic event tickets on their phones.

Check-in became fast and easy because every ticket had its own QR Code.

This move not only stopped fake tickets but also helped the festival track attendance and boost sales.

2. A busy conference that sped up entry

At a large conference in a busy city, paper tickets were causing slow entry and confusion.

The organizers switched to an online ticketing system and used an online ticket generator to create custom tickets.

Guests then received their tickets by email or SMS.

On the day of the event, the digital system made the check-in process smooth and on time, reducing delays significantly.

3. A charity gala with tailored ticket options

A charity gala also decided to move away from printed tickets. They offered several ticket options, like standard, VIP, and early-bird tickets.

This digital system allowed them to control ticket limits and track sales easily. Guests liked having their tickets on their phones, and each ticket came with its own QR Code to boost security. 

As a result, the gala saw a rise in sales and smoother event management.

These examples show that digital ticketing works well for any event.

With an electronic ticketing system, you get fast check-ins, better security, and a smoother experience for everyone involved.

Tip: Collect feedback from attendees after the event to find out if they liked the digital ticketing process — this helps you improve future events.

F. Future trends in electronic ticketing

Digital ticketing is making events smoother and safer today. In this section, we look at what the future holds for the electronic ticketing system.

Right now, most people use QR Codes to enter events. Soon, ticketing systems will use smart AI to learn your tastes. This means platforms will suggest events you might like. Organizers can set prices that change with demand. An online ticketing system that uses AI will help plan events better.

Blockchain technology will add extra safety. Every ticket will have its own digital code that is very hard to copy or fake. This will make electronic event tickets more secure and help stop fraud and scalping.

Mobile ticketing will also get better. Future apps will be faster and easier to use. They may show real-time updates and digital maps to guide you to your seat. With an e-ticket generator and an online ticket generator, checking in will be quick and smooth.

Digital ticketing will go green, too, by reducing paper waste. New tools like AR and VR might let you view a venue in 3D before you buy a ticket. Social media will play a bigger role as well, letting you share your tickets and get special offers.

In short, the future of digital ticketing is bright. With a smarter, safer, and greener electronic ticketing system, buying and using tickets will be easier than ever. Get ready for a new way to enjoy your favorite events!

Paper tickets had their moment — but today, electronic ticketing systems offer a better way to manage events.

G. Conclusion

Handling tickets doesn’t need to be complicated.

With an electronic ticketing system, you can skip the printing, cut down check-in times, and stop worrying about fake tickets.

If you want a tool that’s easy to use, Ticket Generator is a solid choice. It helps you make and send tickets fast, without learning any complicated software.

In the end, digital tickets save time, money, and stress — and that’s something every event organizer can appreciate.

H. FAQs

  • What makes an electronic ticketing system better than paper tickets?
    An electronic ticketing system uses digital codes that are hard to copy. This keeps your event safe and stops fraud.
  • How does an online ticket generator help event organizers?
    An online ticket generator lets you design and send tickets fast. It saves time and makes managing sales easier.
  • What steps do digital ticketing systems take to stop fraud?
    They use unique codes and encryption to secure each electronic event ticket. This makes it very hard for anyone to copy a ticket.
  • Can digital ticketing work with other event tools?
    Yes. Digital ticketing can join with many event apps and software to give you real-time sales and check-in data.
  • How does digital ticketing speed up the check-in process?
    With a quick scan of a QR code on your phone, digital ticketing makes check-ins fast and smooth.

Author's Image

Jayanshu Badlani

Jayanshu is a passionate marketer. He has a strong background in statistics and brings new ideas to SaaS and event technology. He is an experienced writer and excels at using data to find practical solutions. Jayanshu's analytical skills, from his studies, help him create new solutions. He can simplify complex ideas for diverse audiences. His practical insights and data skills make him a valuable guide in this fast-changing field.

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