These are the Best Event Ticketing Platforms Out There

Today there are so many event ticketing platforms to choose from that people don’t realize what’s best for them. 

Going with the most popular option is often not the best option. 

There’s more than just event promotion when it comes to these ticketing platforms. 

The right event ticketing platform can help you automate your ticketing process, ensure smooth event entry, and maximize revenue. 

This guide will help you find the perfect ticketing platforms for events with different requirements. 

For the benefit of understanding, we have segregated event ticketing platforms for:

• Selling—where getting your event discovered is the priority
• Creating and sending—where creating high-tech event tickets and automating delivery is the priority

Before we get to the best event ticketing platforms out there, let’s understand what they are. 

A. What are event ticketing platforms? 

Event ticketing platforms are websites or apps that allow event planners to distribute event tickets. 

There are two types of event ticketing platforms. 

1. Platforms to sell tickets

These platforms act as marketplaces where event planners can list their events and sell tickets. These event ticketing platforms often leverage in-built marketing tools. Examples include Eventbrite, Ticketmaster, and Billetto.

2. Platforms to create tickets

These platforms focus on designing and generating digital or physical event tickets. People directly for these event ticketing platforms for customization options, branding, and security. Examples include Ticket Generator, Canva, and Adobe Express.

B. Top event ticketing platforms for selling tickets

1. Eventbrite 

Eventbrite is one of the most well-known online ticket platforms. It caters to events of all sizes. 

With this tool, you can build custom event pages that allow attendees to purchase tickets through Eventbrite. 

People love this platform because of its built-in marketing tools allowing you to promote your events. 

Who should use it? 

Concert planners, public event planners, and conference event planners should use this tool

Pricing

Eventbrite is free for free events but the paid plans start at 2% commission along with USD 0.79 for each ticket. 

Pros 

• Eventbrite is easy to use and there isn’t a steep learning curve to it
• Its marketing features and social media integration make it a hit for event promoters

Cons

• Eventbrite is expensive when compared to its competitors
• You can’t customize the ticket much

2. Ticketmaster

Ticketmaster is a global ticketing leader. It gets its fame for being the platform for selling large-scale concert and sports event tickets. Even the world-famous Taylor Swift concert tickets were originally sold on Ticketmaster.

Who should use it? 

Large-scale event organizers, sports event organizers, and concert planners must use it. 

Pricing

Ticketmaster pricing employs a dynamic model depending on the type of event. This often includes the service fee, order processing fee, and sometimes also a delivery fee. However, it charges a substantial fee of up to 70%.  

Pros 

• This platform can handle high-volume ticket sales, make it a favourite amongst celebrities
• They employ anti-fraud measures

Cons

• Ticketmaster is an expensive platform as the fee can be very high at times
• It’s not suitable for smaller or exclusive events

3. Tixr

Tixr is another platform for selling tickets. They market themselves as a platform for experience-driven platform.

Who should use it? 

Concert, luxury event, tour, and festival planners should consider such event ticketing platforms.

Pricing

Tixr charges 10% of the ticket cost. Additionally, they charge a 3% credit card processing fee which they include in the service fee. These charges directly go to Tixr. 

Pros 

• This platform is compatible with mobile devices, making the ticketing easier for phone users
• The user experience is great

Cons

• It might not be suitable for smaller events
• Tixr doesn’t have the brand recognition its competitors have, yet

C. Top event ticketing platforms for creating tickets

1. Canva

Canva is primarily a design tool. You can use it to design a variety of things, one of which happens to be tickets. 

Who should use it? 

Beginners who want to DIY their event tickets and send it manually should use it. It’s only suitable for small or personal events. 

Pricing

Canva is free to use for basic features. To include paid design elements in your event ticket design, the pricing plans start from USD 12.99/month. 

Pros 

• Tickets are completely customizable
• It allows you to easily design visually striking event tickets
• You can use templates to quickly design

Cons

• Event tickets created using Canva only have a face value. They’re not functional i.e. they can’t be scanned and validated on arrival 
• You’ll have to send tickets manually one by one to each attendee

2. Ticket Generator 

Ticket Generator is the most efficient platform creating secure event tickets that are not just customized but also functional. 

Tickets generated here come with a unique QR code that can be scanned and validated at the event. 

It comes with a free Ticket Validator app to scan and track tickets and its usage. 

Who should use it? 

Anybody who wants to organize events that require safe and authorized entry can use it. 

Organizers who don’t want to waste their profit can use this efficient tool for creating and sending tickets for a minimal amount. 

Pricing

Ticket Generator charges as low as USD 0.25 or 25 cents per ticket. You only pay for the number of tickets you generate. 

There are no hidden costs for creating your ticketing page, the scanner app, or sending customized tickets in bulk. 

Pros 

• You can automatically customize the tickets with name, seat, designation etc. 
• Tickets are functional with a scannable QR code
• It’s the most affordable tool out there to create, send, and scan event tickets
• You can access advanced analytics on tickets sold, used, and scanned
• Create your own ticket-selling webpage in minutes
• All the earnings from the tickets sold are sent directly to the event planer’s account in real time

Cons

• It’s a not platform for promoting events. You’ll have to do the marketing yourself

D. How do I select the right event ticketing platform for myself? 

We won’t give you the generic answer of—”it depends”. Here are the questions you need to ask yourself when you look for the right event ticketing platforms: 

1. Scalability—Can the platform handle the volume of tickets you want to sell?
2. Safety—Does the generated ticket have safety features such as unique QR codes?
3. Pricing—Is the per-ticket price affordable? Is it worth the investment?
4. User Experience—Is the event ticketing platform functioning smoothly for me and the attendees?
5. Integration Capability—Can the event ticketing platform we integrated into your own website? (Yes! Ticket Generator does that.)
6. Branding—Do the tickets highlight the event and company more than the event ticketing platforms?
7. Customization—Does the ticket include personalized details such as the name of the person booking it? 
8. Analytics—Are you getting adequate data about the ticket buyers and the status of the tickets? 

If it’s a yes on most of these questions, then go ahead with the event ticketing platforms. 

You might also need to use different platforms for different purposes. For example, Ticket Generator is suitable for concerts that don’t need to be promoted via a website. However, Eventbrite will be suitable for events that don’t already have enough demand among the attendees. 

You can also refer to the table below to make the decision easier for yourself. 

Note: Weigh all the pros and cons of all event ticketing platforms before making a big investment. You can use their free trial before making a commitment. With Ticket Generator, you get first 10 tickets free so you can test out the tool before paying for it. 

E. FAQ

1. What is the best event ticketing platform for large-scale events? 

Ticketmaster is known for large-scale events that have a very high demand. This platform has good high-volume ticket management capacity.

2. What is the most secure event ticketing platform? 

Ticket Generator is the most secure event ticket platform because of these features: 

• Tickets created and sent using Ticket Generator have a unique QR code. These QR codes can only be scanned by authorized users on Ticket Generator’s Validator App
• All the revenue generated through ticket sales is sent directly to the user’s bank account
• Ticket Generator can be integrated with websites so that its users can get full control of the event ticketing process

3. Can I completely customize the design of my event ticket? 

Yes, you can design the event tickets as per your branding using Ticket Generator. It also has custom fields for name and seat so that each attendee gets a personalized event ticket. 

You can then automate the online ticket delivery or print them. 

4. Which event ticketing platforms have the lowest fees?

Popular event ticketing platforms such as Ticketmaster and Eventbrite charge a portion of your ticket sales. Their profit-sharing model makes them expensive for regular use. 

If you only want to pay USD 0.25 per ticket, then you can use Ticket Generator to generate personalized event tickets. These tickets are also delivered via email, SMS, and WhatsApp. 

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