How Do You Make Tickets? Ultimate Guide to Creating Event Tickets

Creating event tickets is key to event planning. It affects the experience, security, and brand recognition of attendees. 

Event tickets, if well-designed, can enhance your event. They can speed up entry, block unauthorized access, and boost your branding with consistent logos and colors. They also serve as a marketing tool to build anticipation and boost visibility when shared.

This guide covers the entire ticketing process. It includes designing custom tickets, setting up a pro event page, boosting ticket sales, and avoiding common mistakes. By following these steps, you can create secure, professional tickets. This will ensure your event's success.

A. Types of tickets

When planning an event, picking the right ticket type is key. It makes for a smooth experience and engages the audience. The two main types of event tickets are Physical and Digital. Each has unique benefits, based on your event's nature and goals. 

For formal events like fundraisers, physical tickets are often preferred. Premium designs can leave a lasting impression. Below, we provide a detailed comparison to help you decide the best fit for your needs.

Comparison table: Physical Tickets vs. Digital Tickets

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Your choice between physical and digital tickets depends on your event's goals and audience. For elegance, use physical tickets. For convenience, choose digital ones. Or, combine both for flexibility. 

For example, graduation tickets often have decorative designs. So, physical tickets are preferred. But, digital tickets are easier to manage for general events. Now, let’s dive into creating event tickets in the next section!

B. Steps to create tickets, customize event pages, and analyze event performance

1. Understand the requirements

Before starting the design and distribution, we must define the basics:

• Audience size: Estimate the number of attendees. This avoids miscalculating ticket quantities
• Event type: Is it a formal gala, casual meetup, concert, or webinar? The nature of your event will dictate ticket design and features. For instance, concert tickets often use bold, flashy designs. They reflect the event's energy.
• Ticket categories: Plan your ticket types (e.g., General Admission, VIP, Early Bird) and their perks

Proper planning ensures you meet your audience's expectations. It also streamlines ticket management.

2. Choose the right ticketing software

The right ticketing software streamlines ticket creation and event management. It ensures a smooth experience for organizers. Look for platforms offering:

• Ease of use: Set up events quickly with simple, intuitive interfaces.
• Custom design options: Add logos, consistent branding, and personalized fields like guest names or ticket categories to create custom tickets
• Secure entry: Generate unique QR Codes or barcodes to prevent unauthorized access
• Integration capabilities: Payment gateways, attendee management tools, and real-time analytics for tracking ticket sales and attendance
• Bulk ticket generation: Create thousands of event tickets in minutes for events of any size
• Multiple delivery channels: Deliver tickets via email, SMS, or WhatsApp without additional fees
• ISO certification & GDPR compliance: Ensure robust data security and privacy for attendees
• Real-time insights: Monitor ticketing software performance, registrations, and attendance with live dashboards
• Exportable reports: Download detailed data in formats like XLSX or PDF for auditing and post-event analysis
• Flexible pricing: Buy bulk credits. They have no expiry. It's cost-effective for frequent events.

Platforms like Ticket Generator offer these features. They simplify event planning and allow users to create professional, secure tickets. This ensures a smooth experience for attendees.

3. Design the tickets

Creating event tickets with Ticket Generator is easy. It makes custom tickets for your event that are both professional and branded. Follow these steps:

Step 1: Log in or sign up

• New users: Register for a Ticket Generator account by providing basic details
• Existing users: Log in with your credentials to access your account

• Navigate to the "Create New Event" section to start entering details of your event

Step 2: Add event details

Input the essential details for your event:

• Event name: Add the title of your event
• Date & time: Ensure the information is accurate to avoid confusion
• Venue: Include the full address and any specific instructions for attendees
• Ticket categories: For events like admission tickets, ensure ticket categories align with access levels, such as “Student Entry” or “Staff Access” for clarity and organization

This step makes sure your event details are clear and organized for ticket buyers and event managers.

Step 3: Design/Customize the ticket

• Select a template: Choose from a variety of pre-designed templates available on Ticket Generator that suit your event type and style

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• Add branding elements: Upload your event logo and use your brand colors to create a cohesive, professional ticket design

• Insert key Information: Prominently display the event name, date, time, venue, and ticket type

• Embed security features: Automatically generate unique QR Codes and serial numbers for each ticket to ensure secure entry management

4. Customize the event page

After designing your event tickets, use Ticket Generator to customize your event page. This will give attendees all the details they need.

• Location map: Enter the venue address and select it on the interactive map for easy navigation
• Banner images: Upload visually engaging banners that capture your event's theme and appeal to attendees
• Event subheading: Add a concise subheading that highlights the purpose or unique aspects of the event
• Event description: Provide key details. Include terms and conditions. Add important instructions for attendees. For events like prom tickets, this could include dress codes, venue guidelines, or entry requirements

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• Event guide: Specify the event's language, age group, and safety precautions. Include do's and don'ts, and facilities
• Organizer’s contact details: Include your email and phone number for attendees to ask questions
• Registration form fields: Customize fields to capture attendee details like name, email, phone number, or preferences. For events like party tickets, include options for meal preferences or seating arrangements to enhance the attendee experience
• Event register button text: Personalize the button text to make it more engaging, such as “Join Us Now” or “Reserve Your Spot”

Next, we move to the event page settings. Here, you can set preferences to optimize registration and ticketing. Enable or disable each option as needed to suit your event’s requirements:

• Manually approve registrations: Turn this on if you want to review and approve each registration before generating a custom ticket
• Email notification: Toggle this to get an email alert for new guest sign-ups. This will keep you updated on ticket sales
• Ticket limit: Set max tickets per booking and the event's capacity for each category
• Restrict to single registrations only: Enable this to limit one registration per email/phone number. It ensures unique registrations. Leave it off for multiple registrations per account
• Set registration expiry date: Use this to close registrations at a specific date and time. Or, leave it open-ended for continuous ticket sales
• Enable guest verification: Turn this on to require guests to confirm details, like age or eligibility. Turn it off for open registration
• Generate link: Once all preferences are set, click Generate Link to create a unique URL for your event. Share this link with attendees through email or social media to maximize visibility and increase brand recognition

5. Managing your event page

After customizing your event tickets and event page details, it’s time to finalize and manage your event page settings. These settings ensure your event runs smoothly by providing clear registration options and streamlined configurations. Here's a concise overview:

• Live status: Use the toggle at the top to make the event page "Live." This will make it accessible to attendees via the registration link
• Event details: Shows key info like the event name (e.g., National Conference), venue (e.g., Conference Hall), and the registration deadline
• Edit and preview: This allows you to edit the event page layout or preview how it appears to attendees before sharing it
• Registration links:some text
  • Live link: Share this link with attendees for registrations
  • Test link: Use this link to verify functionality without consuming ticket credits
• Event statistics: Provides insights like total attendees, page views, and pending requests (if manual approvals are enabled)
• Settings overview: Displays essential configurations such as ticket type (free/paid), approval system (manual/auto), email notifications, and guest verification

Once you’ve reviewed and confirmed all details, share the live registration link with your audience or preview the page one last time to ensure it’s ready.

6. Manage, track, and reissue tickets with ease

Once your event tickets are live, you must manage them well. It's key to a smooth attendee experience. The guest tickets tab has all the tools you need. Use it to create, track, and reissue custom tickets. Here’s how it works:

• Overview table: Displays key ticket data, including columns like tickets, created, status, number of tickets, export format, and download. If no tickets have been generated yet, “No Data” will appear
• New ticket(s):
  • Single ticket creation: Create an individual ticket for a specific attendee
  • Bulk ticket creation: Generate multiple tickets at once for group registrations or large-scale events. Simply click “New Ticket(s)” and follow the prompts to select the desired quantity
• Resend ticket: Reissue previously generated event tickets to attendees who lost their confirmation email or require updated tickets
• Export ticket data: Download a complete report of generated tickets for record-keeping, tracking, or analyzing ticket sales
• Sub-tabs: Easily track tickets in various stages, such as “Generated and Downloaded,” “Generated and Sent,” or those pending approval. This helps you organize and monitor all ticketing activities efficiently

With the guest tickets tab, you have total control over ticket operations, ensuring your attendees receive their custom tickets promptly and without issues.

7. Analyze Your Event Performance

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Understanding how your event is performing is key to improving ticket sales and optimizing your registration strategy. The analytics dashboard provides valuable insights into event tickets, registrations, and attendance. Here’s what you can track and manage:

• Top metrics: At a glance, view essential data, including:
  • Total tickets generated: See how many custom tickets have been created for your event
  • Total registrations: Track the number of sign-ups received
  • Registration conversion rate: Monitor the percentage of visitors who register after viewing your event page
  • Attendance: Track actual check-ins using scanning or manual entry, ensuring accurate records
• Tickets generation, registrations, and attendance: Access sub-tabs (e.g., tickets generation, event registrations, attendance) for detailed insights into:
  • Tickets generation:
    • Track data like Ticket Generation Method, Generate & Send Channels, and Ticket Generation By Period/Category.
  • Event registrations:
    • View Total Page Visits, Registrations, Conversion/Approval Rates, and the time-based breakdown of sign-ups.
  • Attendance:
    • Check Attendance Percentage, Tickets Scanned per Coordinator, and scan details (e.g., Fresh, Used, Invalid tickets, Re-entries Allowed, Duplicate Tickets).
• Export Analytics: Download detailed analytics reports in XLSX or PDF format for in-depth analysis or record-keeping
• Export Tickets Data: Generate a comprehensive report of all event tickets, useful for auditing, cross-referencing, or post-event reviews
• Refresh Button: Update the dashboard in real-time to track new registrations and changes as they occur

By reviewing these analytics, you can measure the success of your registration strategy, identify popular ticket categories, and make data-driven improvements for future events.

With these insights, you’re equipped to optimize your event planning and enhance attendee experiences. Let’s explore how to create the perfect tickets for every event, ensuring a seamless process and an unforgettable experience for your attendees.

C. Create the perfect tickets for every event

Creating custom tickets for any type of event is simple and efficient. Whether planning a casual gathering or a formal event, tickets can be tailored to your branding. This will boost ticket sales and ensure a good experience for attendees. Here’s how you can design ideal tickets for various events:

1. How to make a movie ticket

Design immersive movie tickets. They should have: the film title, showtime, seat number, and your branding. Add a cinema-style layout, secure QR Codes for fast entry, and extras like snack vouchers or discount codes. This will improve the attendee experience.

2. How to make stag and doe tickets

Stag and Doe tickets can include the couple's names, taglines, or drink tokens. They are for pre-wedding events. QR-coded passes shall help with easy tracking and attendance.

3. How to make fundraiser tickets

Encourage donations with visually engaging fundraiser tickets. Show your logo, mission, and sponsors. Automate sales tracking and donor communication for a professional touch.

4. How to make party tickets

Create festive party tickets for birthdays, office parties, or themed events. They should set the right tone. Use bright colors, custom designs, and QR Codes for quick check-ins. They should reflect your event's energy.

5. How to make admission tickets

Keep it simple and functional with tickets for school events, fairs, or public shows. Include event details: date, time, and venue. Add security features like QR Codes or holograms. Clean, customizable templates help streamline the process.

6. How to create lottery tickets

Add excitement to your event with lottery tickets. They will have random numbers or barcodes. It ensures unique, secure entries. It also keeps your draws fair and transparent.

7. How to make graduation tickets

Celebrate academic milestones with sleek graduation tickets. They should use school colors and include pictures. Streamlined distribution ensures a polished and professional experience for all.

8. How to make concert tickets

Create stunning concert tickets. They must have artist visuals, event branding, and seating details. Secure QR Codes and check-in tracking ensure smooth operations and better crowd control at the venue.

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Custom tickets give a professional look and improve the attendee experience. Whether it’s a movie night, prom, fundraiser, or concert, these tools help you improve brand recognition, simplify logistics, and create a lasting impression. 

Explore our step-by-step guides to bring your vision to life and make your event successful!

Now, let's dive into tips to boost ticket sales. They will help your event reach its full potential.

D. Tips for boosting ticket sales

Selling event tickets effectively requires strategic planning and leveraging various tools to maximize reach and conversions. Here are actionable tips to help you sell more tickets and ensure a successful event:

• Early bird pricing: Offer discounted rates for early registrants. This creates urgency and rewards proactive attendees.
• Social media integration: Embed event page links on your social media profiles to reach a broader audience instantly and increase brand recognition
• Use analytics: Track real-time ticket sales data, spot trends, and adjust strategies on the go

• Group & referral deals: Incentivize friends to attend together by offering group discounts and referral rewards for event tickets
• Email & retargeting: Send targeted emails to potential attendees and retarget those who showed interest in buying your custom tickets but didn’t purchase
• Influencer partnerships: Collaborate with key figures in your niche to expand your ticket sales reach and build credibility
• Create urgency: Add countdowns or limited-time offers to motivate faster purchases of your event tickets
• Offer multiple payment options: Provide diverse payment methods like PayPal and Stripe to simplify checkout for those purchasing tickets for an event
• Highlight exclusivity: For events like lottery tickets, emphasize limited availability or exclusive prizes to create excitement and drive purchases

These strategies can boost ticket sales and attract a bigger audience. They will ensure your event's success. With your sales strategy in place, we'll now discuss common mistakes to avoid when creating event tickets. This will ensure a seamless, professional experience.

E. Mistakes to avoid when creating event tickets

Avoid these common pitfalls to ensure your event tickets are professional, secure, and effective:

• Generic design: Missing branding opportunities diminish brand recognition. Add logos, consistent color themes, and branding elements to make your custom tickets impactful. For events like admission tickets, ensure the design is simple yet professional, reflecting institutional standards and functionality
• Neglecting security features: Not using QR Codes, barcodes, or holograms makes your event vulnerable to fraud. Use ticketing software to integrate robust security measures. For creative formats like movie tickets, combine secure elements with visually appealing designs to captivate your audience while ensuring validity
• Skipping pre-launch tests: Not testing the ticket design and scan can cause issues on the event day. Conduct pre-launch tests to catch and resolve errors early

Fixing these issues will make your tickets reflect your brand, ensure security, and give attendees a smooth experience.

F. Conclusion

For your event to succeed, it needs secure, professional tickets. Every detail matters. It goes from designing custom tickets to boosting sales. Tools like Ticket Generator make it easy to create tickets. They raise brand awareness and enhance the attendee experience.

Ready to take the next step? Start using Ticket Generator today for easy online ticketing. It will make your event a success!

G. FAQs

1. What are the benefits of using ticketing software?

Ticketing software simplifies event planning by automating ticket creation, secure delivery, and management. It also offers customization, analytics, and real-time tracking to streamline the process.

2. What types of tickets can I create?

Design tickets for various events like movies, fundraisers, concerts, parties, or proms, tailored to your event’s needs.

3. How are tickets delivered to attendees?

Tickets are sent via email, SMS, or WhatsApp instantly through automated delivery systems.

4. How do I secure my event tickets?

Include unique QR Codes or barcodes to prevent duplication and unauthorized access.

5. Can I track ticket sales and registrations in real time?

Yes, ticketing platforms offer dashboards to monitor sales, registrations, and attendance with real-time updates.

6. Are ticketing platforms secure and compliant?

Reputable platforms like Ticket Generator comply with ISO and GDPR standards, ensuring data security and privacy for attendees.

7. How do I evaluate my event’s performance?

Use analytics tools to review registrations, ticket distribution, and attendance. Export reports for post-event analysis and improvements.

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