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Live Show Tickets: An Easy Guide to Get Started

Yashika Tangri
November 27, 2023
min read
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Planning on organizing a live show? It could be a concert, dance show, theatre, or any such event. Then you'd want to ensure guest safety and security for the event.

To do that, you will have to ensure that there's no trespassing at your event. After all, unauthorized guests can be quite a menace to both your revenue and guests alike.

So you want to create tickets for your live show. These tickets would not only act as generic passes but also help you ensure security. And QR Code-based tickets can help you do it in no time.

In this article, we will discuss how you can create tickets for a live show event, their benefits, and how to validate them. Keep reading.

A. QR Code-powered tickets

Gone are the days of traditional tickets with just event and guest details on them. With advancements in technology, these were quite easy to forge with. But that's not the case anymore.

Presenting  QR Code-powered tickets. These tickets can not be duplicated. Why? Because each of them comes with a QR Code having a unique ID inside it.

When this QR Code is scanned at the entry gate, it tells whether it's a valid, invalid, or duplicate entry.

Here are the benefits of these tickets:

1. No trespassing

As mentioned above, these tech-savvy tickets do not leave any scope for trespassers to enter the event. Only the guests who have genuine tickets will be able to go past the entry gates.

2. Short to no queues

QR Codes are well known for their fast scanning abilities. They come alive within a second or two of holding your camera in front of them.

Hence, these tickets make the process of ticket validation faster. No need for the event coordinators to verify the details on the tickets with their database manually.

All they need to do is a simple scan and see the ticket status. It takes only 2-3 seconds to do the job.

This translates to little or no queues at the entry gate. That means a great experience for the guests too. After all, nobody likes waiting in long queues.

3. Customizable design

Why create plain and dull tickets when you can get creative with their design? In fact, live show event tickets would be one of the best customer touch-points. So why not leverage them to build brand recognition?

So make sure your ticket generations service allows you to add design to your tickets.

Using Ticket Generator, you can customize your tickets in two ways. The first is by using your own readymade template as the background. The second is by adding color/image to the background, uploading a logo, etc.

4. Hassle-free bulk operations

You'd probably need tickets in bulk. So make sure your service provider allows bulk operations. After all, you won't head on to your tool to create all the tickets one by one. That will just take a lot of your time and effort.

5. Contactless nature

Amidst the pandemic, contactless operations have become paramount. And with the Ticket Generator, every operation can be made contactless. For example:

  • Ticket generation
  • Ticket distribution to guests via email and phone
  • Validation of tickets by event coordinators

6. Trackable for event analytics

Event analytics are important for any event organizer. This data can give valuable insights into the event to help you optimize your operations in the future.

With Ticket Generator, you can get analytics such as:

  • Attendance percentage (how many people actually turned up)
  • Number of entries that were valid, invalid, and duplicate
  • The peak time of ticket validation
  • Tickets validated by each coordinator

7. Go beyond ticket generation

Other than ticket generation, distribution, and validation, Ticket Generator also allows you to get registrations.

That's right. You don't need to use two different tools to get registrations and create tickets.

Ticket Generator allows you to create an event registration page. Using it, you can add event details, images, weblinks, etc. And you can also specify the fields that attendees need to fill out (name, email, phone number, etc.)

You can choose if you'd want to approve the registrations manually or automatically. Once each registration is approved, a ticket is generated and sent to the attendee. Isn't that great?

8. No expensive set-up needed

While all of this may sound pretty expensive, it's actually not. With Ticket Generator, you only need to pay for the tickets you create. And each ticket can cost you only a couple of cents.

In fact, you don't even need to buy any expensive tools for ticket validation. Your event coordinators can do it via their smartphones. All they need to do is  install the Ticket Validator app and get started.

Now that you know everything about the benefits of high-tech tickets for live shows, let's see how to create them:

B. Step-by-step guide to generating tickets

You will need a professional service to create tickets that offer you all these features. Ticket Generator is one such tool. And in this article, we will be using Ticket Generator to give you a detailed guide on how to create and validate tickets:

1. Create live show tickets

a. Go to Ticket Generator and sign up for free

You will not be asked to give any credit card details. And once you sign-up, you will get the first ten credits for free. Each credit helps you create one ticket.

b. After you log in, go to the Create Event section and click on the Bulk option

c. Now, start creating the event by adding its details such as name, date and timings, and venue

Once you enter all these details, click Create.

d. On the page that loads, you can start customizing the design of your tickets. You will see two options to do so  Upload Own Design and Default Design

Upload Own Design: You can use your own ready-made design template.
Once you upload the design, you can superimpose the QR Code and unique ID on it.

You can also add variable information to it by clicking on the + button. This information will be different for each ticket. For example, guest's name, row number, seat number, etc.

Here's a ticket created using a readymade template:

Default Design: This one helps you use the standard design to design your tickets. Here you can add a logo, change the background color, or even add a background image to the ticket.

After finalizing the design, click on Preview. You'll be able to see how your ticket looks here. If it looks fine, click on Done.

2. Add Delivery method

e. On the next page, you can specify the Delivery method. That means you need to choose how you want the tickets to be distributed to the guests. You will see the following four options:

i. Generate Form Link: It helps you design the event registration page. Here you can add images, description, form fields, and customize the button text

ii. Generate and Download: It helps you create tickets and download them as printable PDFs

iii. Generate and Send: Here, you can further see three options:

  • Send tickets by email only: It helps you send tickets via email to up to 1000 guests. You can simply upload a spreadsheet containing their emails in a CSV, XLS, or XLSX file. Or you can also manually type the email in the given fields
  • Send tickets by SMS only: It helps you send tickets via SMS to the guests (up to 1,000 phone numbers)
  • Send tickets by both email and SMS: Here, you can send tickets via both email and SMS
  • iv. Generate via API: It allows you to integrate Ticket Generator API with your own information system. By doing so, you can create tickets in real-time via your own information system

f. Once you specify all the details, click Generate

Your tickets will be created. Let's now see how can you validate these tickets on the day of the live show:

C. How to validate tickets

To do so, you can appoint some of your staff members as event coordinators. This will help you speed up the process of ticket validation.
Just follow these steps:

1. Log in to your Ticket Generator account and go to the Manage Event section

2. Select the required event

3. Now, click on three horizontal dots under More and then click on Add/Edit Coordinator

You can add the email address of each coordinator. They will then receive an email invitation. Using it, they can install the Ticket Validator app on their phone for both iOS and Android

4. After installation, they can log in to the app and select the event that they want to validate tickets for

6. After installing the app, they can click on Scan QR Code and start validating the tickets

That's it. You now know everything about creating tickets for a live show event. You can now go-ahead to create your own tickets in no time.

Author's Image

Yashika Tangri

Yashika Tangri is an amazing marketing manager who operates from Trycon Technology's Noida office. Her name signifies success and fame, and she has certainly lived up to these expectations.

At work, Yashika is a highly efficient digital marketing organizer and a source of inspiration to her colleagues with her positive demeanor and professional work ethics. Despite being a lifelong student of science, Yashika decided to pursue a career in marketing in 2018.

After work hours, Yashika enjoys creating new playlists on Spotify, and she is an avid reader who finds solace in escaping reality through the pages of mythology books.